Did you know that in a year’s time, around 80% of the world’s web traffic will be video?
Did you know that 4 times as many customers would prefer watching a video about a product over reading about it?
Did you know that including a video on a landing page can increase conversions by as much as 80%, Or that including a video in an email leads to a 200-300% increase in click-through rate?
Online video is exploding. Are you going to watch your competitors take advantage of it, or will you get in the game?
If you’re hesitant because you think creating a video sounds too expensive or simply isn’t necessary, think again.
There’s a reason why the majority of marketing professionals worldwide named video as the content type with the best ROI.
Marketers who use video grow revenue 49% faster than non-video users.
There just isn’t another form of content that can get across so much information in such a short span of time.
In fact, according to Forrester research, a minute of video is worth 1.8 million words.
Let that sink in.
And it’s not just about conversions, either…
YouTube is the 2nd largest search engine in the world. It processes more than 3 billion searches each month and reaches more American adults aged 18-34 than any cable network.
Almost one-third of all people on the Internet can be reached via YouTube.
Not only that, but Google also loves videos. Video can help you a long way with your SEO efforts.
In fact, videos are 50 times more likely to rank organically in Google than plain text results, while also having a 41% higher click-through rate.
It doesn’t stop there. Videos build a relationship of trust and credibility.
Video is a great way to establish connection and build trust with your potential customers. It provides your business with a voice that people can relate to.
People are more stimulated by moving visual content, and that makes video much more effective in engaging audiences than other forms of advertising.
Video is also an effective storytelling tool; it allows you to convey the message of your business clearly and in a way that people can relate to.
And if that’s not enough, video ads are one of the most effective way to advertise.
Consumers are 27 times more likely to click through an online video ad than a standard banner. In fact, video ads have a higher click-through rate than any other digital ad format.
And 75% of advertisers stated that online video ads were more effective than traditional television ads.
Furthermore, mobile video ads deliver better viewability, completion rates and user engagement than video ads running on desktop.
The reason is simple: on mobile, the ad takes up the entire screen, and there’s no room left for distractions.
Ready to skyrocket your exposure with video?
Now that you understand the benefits of online video, you must be wondering how your business can take advantage of this opportunity.
We’re happy to show you. Teardown Labs specializes in everything from video production to crafting effective marketing strategies tailored to your business.
We’ll help you clarify your message, give your business a compelling voice, and show you how to turn it all into a continuous stream of paying customers for your business.
Get in touch with us today!