Mobile Marketing

Develop a mobile-friendly site

Did you know that more people now access the internet on their mobile devices than on desktop computers?

Did you know that more than two-thirds of internet users access the internet on their smartphones at least once a day?

And did you know that, on average, people spend more than 3 hours a day interacting with web content on their mobile devices?

Mobile is exploding, and it’s changing everything.

It’s changing the way customers interact with your site, it’s changing the way they engage with your email, and it’s fundamentally changing the way they do business.

Put differently, if your website is not optimized for mobile devices, you are missing out—big time.

Still not convinced?

Did you know that over 60% of Facebook and Twitter usage is mobile? Or that over 40% of all emails are opened on a mobile device?

This means that if you are sending traffic from one of these channels to a website that is not mobile-friendly, you are setting your customers up for a poor experience.

It has been found that almost half of mobile users are unlikely to return to a site if it didn’t work properly during their last visit.

Not only that, but the majority of them will not even wait more than 5 seconds for a page to load on their mobile device before abandoning the site.

You see, whether you like it or not, your audience wants to consume your content from a phone or a tablet. If you don’t provide a good option for that, they’ll simply go to your competitor.

This is why optimizing your website for mobile is super important.

A mobile website allows the visitor to read and navigate content on a small screen with ease; it allows your audience to interact with your business on any device they choose; and, ultimately, it allows you to connect with your audience while they are on-the-go.

With so many benefits, it’s no wonder that so many startups and business owners are optimizing their sites for mobile.

Now, what about you?

Will you ignore the trend, or will you act?