Press and media coverage can be one of the fastest and most effective ways to get exposure for your business.
Done right, it can provide you with tens, if not hundreds of thousands of new eyeballs for your business in just a few days.
However, do it wrong, and you may just as well have been chasing a ghost.
The main problem is that most businesses don’t know how to work the media. In fact, the whole industry is filled with misconceptions.
You see, most journalists are not interested in your business. For them, your business is just another business among millions of others. Journalists need a story that’s both interesting and newsworthy, something that’s significant news for the world outside your company.
When a story like that gets published with a reference to your business, it can not only help you reach new audiences, but also strengthen your company’s reputation.
Moreover, it can be a very effective link-building method, but only if it’s done right.
A few years ago, you could’ve had a single press release written and submitted to a distribution site, gained highly valuable backlinks in return, and watched your rankings explode.
Not any more.
Similar to many other link-building methods, press releases have been abused to a point where Google has made algorithmic changes to counter aggressive search engine manipulations. This is why press releases done the old way no longer have the effect they used to.
That’s why here at Teardown Labs we focus on creating a truly valuable, newsworthy piece of content so great that it’ll be picked up by REAL media, influencers and journalists.
First, we will start by figuring out the unique aspect of your business. What is it that makes your business different from everyone else’s in your market or niche? What makes your business newsworthy?
Next, our experienced content team will write a news story about your niche and market, NOT about your business. As mentioned previously, very few journalists care about your business alone, but more about its effect on the world. We’ll mention and explain the role your business plays in the big picture of things (with a link to your website, of course).
Finally, we’ll craft a pitch for the story and reach out to journalists and top media outlets, including some we’ve built relationships with over years.
Our team is composed of experienced journalists who are connected to major publications and online media sites such as Think Big, Think Real Media, Huffington Post, Entrepreneur Magazine, Business Insider, and many others.
If you’re ready to take your business to the next level and get big exposure from big media, get in touch with us today.