GroundCrew is a weekly dog doo cleanup service.
GroundCrew was founded in 2017 and the company’s headquarters is in Columbus, Ohio.
1. User Experience and Design
According to one of our speed tests, getgroundcrew.com took 3.5 seconds to fully load. Decreasing the page load time would allow for a bigger number of visitors to reach the site and a better user experience. Studies show that 40% of people abandon a website that takes more than 3 seconds to load and 47% of consumers expect a web page to load in 2 seconds or less.
GroundCrew is effectively communicating their core message through their brand. Their design is capturing visitors attention and compels them to dive deeper into the site. Content is easy to read and scan.
The website encourages visitors to take guided action. The Call-To-Action (CTA) is effective enough.
The company clearly communicates the tangible benefits of using their product. There are enough visuals to add interest and support the product.
Including more social proof can help establishing trust and credibility – in a world of many choices but not enough time, where marketing saturate our lives, we, more often than not, turn to those we trust.
Getgroundcrew.com is mobile friendly. People visiting the site on their mobile devices experience a well-designed site. Overall, visitors are 5 times more likely to leave a website if it is not optimized for mobile.
2. Blog & Content Marketing
GroundCrew does not have an active blog on their site. Creating and publishing blog posts would be a good way to increase organic traffic while at the same time increasing GroundCrew credibility. This traffic would be evergreen. According to our experience, the best results are achieved if at least one piece of new content gets published every week.
GroundCrew does not publish content on Medium.com. Publishing more often on Medium.com would be a good way to reach a bigger audience, drive traffic and increase brand awareness.
3. Email Marketing Teardown
GroundCrew does not collect visitor’s email addresses on their site. Building a targeted email list and sending relevant messages to their audience are a great way to increase credibility and boost sales. Email marketing has also been proven to deliver the highest return on marketing and engagement investment out of all digital marketing channels.
4. Social Media Teardown
Twitter: @getgroundcrew
GroundCrew currently has 4 Twitter followers.
In the last 6 months, they tweeted 0.72 times per day. By being more active on Twitter they can acquire more followers and grow their audience.
Retweets make up 34.62% of all of their tweets – putting out more original content can create more engagement.
GroundCrew replied to 4% of their tweets – a higher number would indicate a better user interaction.
GroundCrew uses 65 hashtags in their tweets on average – the higher this number, the more likely their tweets are to be found in search.
0% of GroundCrew tweets get retweeted and 42.31% of their tweets get favourited – the higher these numbers, the more more will GroundCrew be considered a valuable source of information by others.
* For a full report with graphs, stats, key data, and other suggestions please contact us directly.
GroundCrew does not have YouTube, Pinterest, Linkedin and Instagram accounts. Creating additional social media presence can increase web traffic and enhance brand awareness.
5. Video Marketing
GroundCrew does not have an explainer video or any form of digitally produced video on their website. Adding videos is a good way to increase conversions, credibility and improve user experience. Videos have also been proven to increase search engine rankings and can also be used effectively for paid advertising.
GroundCrew does not have a YouTube channel. Creating a YouTube channel and publishing content consistently would be a great way to drive additional organic and free traffic to getgroundcrew.com.
6. Search Engine Performance
GroundCrew’s domain authority is 1/100 and page authority 1/100. Domain authority predicts this root domain’s ranking potential, page authority predicts this page’s ranking potential. The higher these numbers, the higher 60db-s chances to rank organically. These numbers can be increased by building additional backlinks and enhancing search engine optimization.
* For a full report with graphs, stats, key data, and other suggestions please contact us directly.
7. Affiliate Program
GroundCrew does not seem to have an affiliate program. Having an attractive affiliate program would be a good way to rapidly increase sales while at the same time keeping costs under control. GroundCrew would only pay affiliates if the referral takes the desired action.
8. Paid Advertising
According to our data, GroundCrew is not using paid advertising services.There are numerous keywords GroundCrew should consider bidding on. Paid advertising would be a good way to increase traffic.
9. Security Teardown
Getgroundcrew.com does not have known malware and it’s not blacklisted.
The site does not have a firewall. This poses a medium security risk as it makes GroundCrew website considerably easier to hack.
GroundCrew is using an SSL certificate issued by COMODO RSA Domain Validation Secure Server CA. This means data and sensitive information are more protected.
10. Media & Press Releases
According to our data, GroundCrew has not received noteworthy media coverage. Getting more coverage from the media can boost GroundCrew brand awareness, website visitors and increase search traffic.