Golflan Technologies is a Delhi-based company that aims to make the game of golf more accessible and affordable.
GolfLan offers online tee time slot bookings, membership plans for golfers, enables new and existing golfers to better their game through the learn program and also shop golf online.
Golflan was founded in 2013 and the company’s headquarters is in New Delhi.
1. User Experience and Design
According to one of our speed tests, golflan.com took 4.7 seconds to fully load. Decreasing the page load time would allow for a bigger number of visitors to reach the site and a better user experience. Studies show that 40% of people abandon a website that takes more than 3 seconds to load and 47% of consumers expect a web page to load in 2 seconds or less.
According to one of our tools, the average time spent on site by visitors is 2 minutes and 22 seconds and the bounce rate is 54.70%. Increasing the time spent on site and lowering the bounce rate can positively impact multiple metrics such as search rankings.
Golflan is effectively communicating their core message through their brand. Their design is capturing visitors attention and compels them to dive deeper into the site. Content is easy to read and scan.
The website encourages visitors to take guided action. The Call-To-Action (CTA) is effective enough.
The tangible benefits of the product can be communicated better. Improving the website copy would be a good way to compel the visitors to take the desired action. There are enough visuals to add interest and support the product.
Including more social proof can help establishing trust and credibility – in a world of many choices but not enough time, where marketing saturate our lives, we, more often than not, turn to those we trust.
Golflan.com is mobile friendly. People visiting the site on their mobile devices experience a well-designed site. Overall, visitors are 5 times more likely to leave a website if it is not optimized for mobile.
2. Blog & Content Marketing
Golflan does have a blog on their site. Creating and publishing more blog posts would be a good way to increase organic traffic while at the same time increasing Golflan’s credibility.
Golflan does not publish content on Medium.com. Publishing more often on Medium.com would be a good way to reach a bigger audience, drive traffic and increase brand awareness.
3. Email Marketing Teardown
Golflan collects visitor’s email addresses on their website. This means they’re building a targeted email list. Email marketing has been proven to deliver the highest return on marketing and engagement investment out of all digital marketing channels.
4. Social Media Teardown
Twitter: @golflan
Golflan currently has 1,061 Twitter followers.
In the last 6 months, they tweeted 0.48 times per day. By being more active on Twitter they can acquire more followers and grow their audience.
Retweets make up 18% of all of their tweets – putting out more original content can create more engagement.
Golflan replied to 7% of their tweets – a higher number would indicate a better user interaction.
Golflan uses 1.75 hashtags in their tweets on average – the higher this number, the more likely their tweets are to be found in search.
59.91% of Golflan tweets get retweeted and 59.91% of their tweets get favourited – the higher these numbers, the more more will Golflan be considered a valuable source of information by others.
* For a full report with graphs, stats, key data, and other suggestions please contact us directly.
Facebook: https://www.facebook.com/golflan
Golflan currently has 42,382 Facebook fans. In the last month their Facebook audience has grown by 0.67%. A bigger audience and a higher growth rate on Facebook would mean a greater brand reach and more potential customers.
There are 7 people talking about them on Facebook. With the amount of likes they have Golflan should be able to engage more followers.
Golflan posts 3 to 5 times per week. Publishing more often would allow for a wider audience reach, a higher engagement rate and increased perceived value for followers.
Golflan is using hashtags in their posts which expose their brand to more users.
Golflan engagement rate is 0.02%. (Total number of people talking about them divided by the total number of likes). A higher engagement rate would increase the number of people they are organically able to reach on Facebook. For example, Golflan can ask more questions in its posts. Posing questions to fans is a great way to activate them and gain insights of their needs. In general, the more Golflan engages with their audience, the more often they’ll appear in the newsfeed, and the quicker their brand’s presence will grow.
* For a full report with graphs, stats, key data, and other suggestions please contact us directly.
Golflan has a LinkedIn account but does not have YouTube and Pinterest accounts. Creating additional social media presence can increase web traffic and enhance brand awareness.
5. Video Marketing
Golflan does not have an explainer video or any form of digitally produced video on their website. Adding videos is a good way to increase conversions, credibility and improve user experience. Videos have also been proven to increase search engine rankings and can also be used effectively for paid advertising.
Golflan does not have a YouTube channel. Creating a YouTube channel and publishing content consistently would be a great way to drive additional organic and free traffic to golflan.com.
6. Search Engine Performance
According to one of our tools, golflan.com has 364 backlinks from 53 referring domains. It’s organically ranking for 1,201 primary keywords.
Golflan currently receives about 328 organic clicks each month. Building more backlinks would likely increase this number.
Golflan’s domain authority is 32/100 and page authority 38/100. Domain authority predicts this root domain’s ranking potential, page authority predicts this page’s ranking potential. The higher these numbers, the higher 60db-s chances to rank organically. These numbers can be increased by building additional backlinks and enhancing search engine optimization.
The top 5 keywords that bring most of Golflan’s traffic are: lan com, nbd, lan.com, pune club golf course, emirates nbd online booking. Some of these keywords can be ranked higher to gain even more traffic. Additionally, Golflan would maximize it’s organic traffic by targeting keywords with a higher search volume.
The majority of the keywords Golflan is ranked for do not rank on the first page of search engine results. Research has shown that more than 90% of traffic comes from first-page search results and that over 80% of clicks come from first four organic listings. A good strategy for increasing traffic would be to work on increase the rankings of those specific keywords.
Most of Golflan traffic is coming from India, United Arab Emirates, United States, Italy, and Bulgaria. Expanding to additional countries, whether with SEO or paid marketing, would be a good way to build additional traffic and audience.
* For a full report with graphs, stats, key data, and other suggestions please contact us directly.
7. Affiliate Program
Golflan does not seem to have an affiliate program. Having an attractive affiliate program would be a good way to rapidly increase sales while at the same time keeping costs under control. Golflan would only pay affiliates if the referral takes the desired action.
8. Paid Advertising
Golflan is currently bidding on a number of unique keywords using Google Adwords. There are numerous additional keywords Golflan should consider bidding on. Increasing the number of paid keywords would be a good way to further increase paid traffic.
According to our data, Golflan is not using Adwords alternatives. Golflan should consider diversifying and expanding to other Paid Advertising Channels. For example, we’ve witnessed great results with Facebook Ads, Bing, Taboola and Outbrain ads.
9. Security Teardown
Golflan.com does not have known malware and it’s not blacklisted.
The site does not have a firewall. This poses a medium security risk as it makes Golflan website considerably easier to hack.
Golflan is using an SSL certificate issued by COMODO RSA Domain Validation Secure Server CA. This means data and sensitive information are more protected.
10. Media & Press Releases
Golflan receives media coverage. We’ve identified a few articles in major publications and online news sites. For example, this article at indianweb2.com: Golf Course Aggregator GolfLan Acquires Its Singapore Based Competitor GolfGreedy.
Getting more coverage from the media can boost Golflan brand awareness, website visitors and increase search traffic.