The initial temptation of most marketers and business owners is to get out on the marketing frontline and sell quickly. After all, that’s what everyone does, right?
Well, if you feel tempted, think again. In today’s noisy crowded market, where there are far more choices and less time to choose, people can no longer be reached so easily.
Sure, putting a link to your sales page on social media might get you a client or two, but it won’t get you very far… If you go into a “pitch mode” without first building trust and a relationship with your prospects, you’ll have a hard time converting them to paying clients.
These days, on average, you’ll need to connect with your prospective customer seven times before they will ever buy from you.
In the marketing world, this is known as the “Rule of 7.” The number 7 is not set in stone. It may also be 3,5, or 9. The actual number depends on many factors, like your personal credibility, the price and complexity of your product, the industry, and so forth.
In other words, you’ll need to demonstrate your knowledge and commitment to provide value to them, over and over again.
This is why building a sales funnel with an interested email list is such a great asset.
An email list helps you establish a long-term relationship with your visitors, validate your future products, keep in contact with your prospects, promote your business, drive traffic, and most importantly, raise your bottom line.
Unlike advertising where your message is largely ignored, or social media where it is only partly seen, email marketing gets your message out effectively (cost-wise and results-wise) to those who are most interested in seeing it.
You see, when someone decides to subscribe to your list by email, they actually want you to contact them. This, in turn, provides a golden opportunity for you to handle your prospects’ objections and build a relationship with them.
Think about this: the only reason somebody doesn’t buy from you is that they have some sort of an objection.
It may be that they still don’t trust you, it may be that they don’t believe you can deliver, it may be that the price is too high, it may be whatever other reason, but the bottom line is this:
If you can follow up and handle the objections of your website visitors, you can also make them buy from you.
Email marketing is the perfect tool for that.
It allows you to automate personalized communication with your potential customers, handle their objections, answer questions they may have, and much more.
You’ll be able to build trust with the people who are interested in your business.
And, best of all, you can sell to them over, and over again.
And it’s more effective than social media marketing.
Emails get delivered to your prospects inboxes more than 90% of the time. To put this into perspective, on average, your Facebook posts will reach only about 2-4% of the people who have liked your page.
What’s more, email conversion rates are three times higher than social media, with a 17% higher value in the conversion.
Now, don’t get me wrong, social media and other marketing strategies are still good tools to drive traffic to a site, but in terms of sales, your primary focus should always be developing a powerful sales funnel.
Ask yourself: Would you have a higher chance of converting your visitor into a paying customer if you could contact them again after they visit your website? …if you could answer any objections they have? …if you could send them a special discount offer?
Of course you would.
Get in touch with us today and let us build you a high-converting sales funnel.