Cluster Labs is a mobile application that allows its users to create albums and share photos with friends and family members.
Cluster was founded in 2013 and the company’s headquarters is in San Francisco, California.
1. User Experience and Design
According to one of our speed tests, https://cluster.co/ took 2.4 seconds to fully load. Decreasing the page load time would allow for a bigger number of visitors to reach the site and a better user experience. Studies show that 40% of people abandon a website that takes more than 3 seconds to load and 47% of consumers expect a web page to load in 2 seconds or less.
According to one of our tools, the average time spent on site by visitors is 4 minutes and 15 seconds and the bounce rate is 52.70%. Increasing the time spent on site and lowering the bounce rate can positively impact multiple metrics such as search rankings.
Cluster is effectively communicating their core message through their brand. Their design is capturing visitor’s attention and compels them to dive deeper into the site. Content is easy to read and scan.
The website encourages visitors to take guided action. The Call-To-Action (CTA) is effective enough.
The company clearly communicates the tangible benefits of using their product.
There are enough visuals to add interest and support the product. The site includes enough social proof to establish trust and credibility.
Cluster.co is mobile friendly. People visiting the site on their mobile devices experience a well-designed site. Overall, visitors are 5 times more likely to leave a website if it is not optimized for mobile.
2. Blog & Content Marketing
Cluster does have an active blog on their site. Creating and publishing more blog posts would be a good way to increase organic traffic while at the same time increasing Cluster’s credibility.
Cluster has an account on Medium.com with 658 followers. Publishing more often on Medium.com would be a good way to reach a bigger audience, drive traffic and increase brand awareness.
3. Email Marketing Teardown
Cluster collects visitor’s email addresses on their website. This means they’re building a targeted email list. Email marketing has been proven to deliver the highest return on marketing and engagement investment out of all digital marketing channels.
4. Social Media Teardown
Twitter: @Cluster
Cluster currently has 27,227 Twitter followers. The average weekly growth is 0%.
In the last 6 months, they tweeted 0.25 times per day. By being more active on Twitter they can acquire more followers and grow their audience.
Retweets makeup 35% of all of their tweets – Putting out more original content can create more engagement.
Cluster replied to 28% of their tweets – a higher number would indicate a better user interaction.
Cluster uses 0.04 hashtags in their tweets on average – the higher this number, the more likely their tweets are to be found in search.
19.90% of Cluster tweets get retweeted and 25.06% of their tweets get favourited – the higher these numbers, the more more will Cluster be considered a valuable source of information by others.
* For a full report with graphs, stats, key data, and other suggestions please contact us directly.
Facebook: https://www.facebook.com/getcluster/
Cluster currently has 1,199 Facebook fans. In the last month their Facebook audience has grown by 1.52%. A bigger audience and a higher growth rate on Facebook would mean a greater brand reach and more potential customers.
There are 0 people talking about them on Facebook. With the amount of likes they have Cluster should be able to engage more followers.
Cluster posts 0 times per week. Publishing more often would allow for a wider audience reach, a higher engagement rate and increased perceived value for followers.
Cluster is not using hashtags in their posts. Using hashtags can expose their brand to more users.
Cluster engagement rate is 0%. (Total number of people talking about them divided by the total number of likes). A higher engagement rate would increase the number of people they are organically able to reach on Facebook. For example, Cluster can ask more questions in its posts. Posing questions to fans is a great way to activate them and gain insights of their needs. In general, the more Cluster engages with their audience, the more often they’ll appear in the newsfeed, and the quicker their brand’s presence will grow.
* For a full report with graphs, stats, key data, and other suggestions please contact us directly.
Cluster has a linkedin account but does not have Pinterest and Youtube accounts. Creating additional social media presence can increase web traffic and enhance brand awareness.
5. Video Marketing
Cluster does not have an explainer video or any form of digitally produced video on their website nor their app store page. Adding videos is a good way to increase conversions, credibility and improve user experience. Videos have also been proven to increase search engine rankings and can also be used effectively for paid advertising.
Cluster does not have a YouTube channel. Creating a YouTube channel and publishing content consistently would be a great way to drive additional organic and free traffic to cluster.co.
6. Search Engine Performance
According to one of our tools, cluster.co has 1.0K backlinks from 156 referring domains. It’s organically ranking for 2,245 primary keywords.
Cluster currently receives about 51.8K organic clicks each month. Building more backlinks would likely increase this number.
Cluster-s domain authority is 39/100 and page authority 49/100. Domain authority predicts this root domain’s ranking potential, page authority predicts this page’s ranking potential. The higher these numbers, the higher Cluster-s chances to rank organically. These numbers can be increased by building additional backlinks and enhancing search engine optimization.
The top 5 keywords that bring most of Cluster’s traffic are: cluster, cluster com, cluster app, cluster photo. Some of these keywords can be ranked higher to gain even more traffic. Additionally, Cluster would maximize it’s organic traffic by targeting keywords with a higher search volume.
The majority of the keywords Cluster is ranked for do not rank on the first page of search engine results. Research has shown that more than 90% of traffic comes from first-page search results and that over 80% of clicks come from first four organic listings. A good strategy for increasing traffic would be to work on increase the rankings of those specific keywords.
Most of Cluster traffic is coming from United States, United Kingdom, Vietnam, Japan, and Ireland. Expanding to additional countries, whether with SEO or paid marketing, would be a good way to build additional traffic and audience.
* For a full report with graphs, stats, key data, and other suggestions please contact us directly.
7. Affiliate Program
Cluster does not seem to have an affiliate program. Having an attractive affiliate program would be a good way to rapidly increase sales while at the same time keeping costs under control. Cluster would only pay affiliates if the referral takes the desired action.
8. Paid Advertising
Cluster is not using Google Adwords paid marketing service. There are numerous keywords Cluster should consider bidding on. Increasing the number of paid keywords would be a good way to increase paid traffic.
According to our data, Cluster is not using Adwords alternatives. Cluster should consider diversifying and expanding to other Paid Advertising Channels. For example, we’ve witnessed great results with Facebook Ads, Bing, Taboola and Outbrain ads.
9. Security Teardown
Cluster.co does not have known malware and it’s not blacklisted.
The site does not have a firewall. This poses a medium security risk as it makes Cluster website considerably easier to hack.
Cluster is using an SSL certificate issued by Amazon. This means data and sensitive information are more protected.
10. Media & Press Releases
Cluster receives media coverage. We’ve identified a few articles in major publications and online news sites.
For example, this article at techcrunch.com: Mobile Photo Sharing App Cluster Now Focused On Private Groups, Adds Support For Video, Notes And Tablets
Getting more coverage from the media can boost Cluster’s brand awareness, website visitors and increase search traffic.