We’ve all heard that “Content is King,” but not all content is created equal.
In today’s digital age, with so much being produced online, it’s increasingly difficult to stand out and compete for attention.
This begs the question: how do you create truly engaging content that stands out and drives page views and sales?
There are many factors, of course, but one key factor is credibility.
You see, in a world in which marketing saturates our lives, a world of too many choices and not enough time, we turn to those we trust.
This is where investing in a high-quality company blog is essential.
Whether you want to launch a new product, build brand awareness, or simply create more engagement, a blog can establish your credibility like no other platform.
By sharing fresh, accurate, well-written, and relevant content, untouched by paid marketing, you come across as a reliable source. Not only that, posting quality content that is relevant to your niche can set you apart as an expert in your field.
Blog content works because you are giving prospects the opportunity to get to know you. It gives your business a voice and creates a possibility to interact with your potential customers.
Not convinced yet? Perhaps the following numbers will help:
According to HubSpot’s State of Inbound Marketing report, the average company that blogs has:
- 55% more visitors
- 97% more inbound links
- 434% more indexed pages
Not only that, 57% of companies indicate customer acquisition through their blogs. When you combine this with the fact that blogs maintained the top slot as the least expensive lead generation tool, you get a powerful combination.
Not surprisingly, an impressive 81% of businesses rated their company blogs as “useful,” “important” or “critical.”
The fact that 70% of consumers prefer learning about a product through content rather than advertising may explain the above. People simply don’t like pushy marketing tactics. They’d much prefer consuming content voluntarily.
Here are a few more reasons to invest in a high-quality blog:
Blog marketing is cost-effective
Did you know that content marketing costs 62% less than traditional marketing?
Did you know that annual growth of unique website visitors is 7.8 times higher for content marketing leaders than followers?
Not only that, but the conversion rates for content marketing adopters are almost 6 times higher when compared to non-adopters (2.9% vs 0.5%).
And it doesn’t stop here…
Blog content is evergreen and accumulative
Unlike many other marketing tactics, you don’t need to pay for content marketing over and over again.
Once you’ve created and published a piece of content, it’s available forever, driving traffic and increasing conversions.
Every other piece of content you put out after that will just increase the results further..
Exponential growth will be on your side.
Blog marketing allows you to get past ad-blockers
Here’s a shocker: 70-80% of users ignore paid ads in search results and only focus on the organic.
This means that there are millions of potential customers whom you’re unable to reach with traditional digital advertising.
It gets even worse.
26% of desktop and 16% of mobile users will never, ever see your ads.
Why? Because these people avoid advertisements and use ad-blocking software. Content marketing helps bypass this problem.
If you thought the list of benefits stopped there, then you’re mistaken. Here are a few more reasons to invest in a company blog:
Blogging makes your company more social.
Blog content allows you to create a wealth of content on all different kinds of subjects that your potential customers want to share and consume.
Additionally, it turns your business into an authority in the industry; everyone wants to hear and trusts what the expert has to say.
Blogging allows you to position your business as the expert, and this is why people will trust you and your company.
Ready to boost your exposure with blog marketing?
Now that you understand the benefits of blog marketing, you must be wondering how your company can take advantage of this opportunity.
We’re happy to show you. Teardown Labs specializes in creating engaging, high-quality content on a continual basis and specifically tailored to your business’s needs.
We’ll also craft the perfect content marketing strategy to help your business get the most exposure possible from the content we create for you.
We’ll help you develop a voice for your brand and show you how to turn it all into a continuous stream of paying customers for your business.