Ad Lightning Website Review

Ad Lightning gives digital Publishers the insight and control they need to manage programmatic creative, eliminate bad ads and maximize ROI.

Ad Lightning was founded in 2016 and the company’s headquarters is in Seattle, Washington.

1. User Experience and Design

According to one of our speed tests, took 4.8 seconds to fully load. Decreasing the page load time would allow for a bigger number of visitors to reach the site and a better user experience. Studies show that 40% of people abandon a website that takes more than 3 seconds to load and 47% of consumers expect a web page to load in 2 seconds or less.
According to one of our tools, the average time spent on site by visitors is 3 minute and 32 seconds and the bounce rate is 32.80%. Increasing the time spent on site and lowering the bounce rate can positively impact multiple metrics such as search rankings.

Ad lighting is effectively communicating their core message through their brand. Their site design captures visitor’s attention and compels them to dive deeper into the site. Content is easy to read and scan.
The website encourages visitors to take guided action. The Call-To-Action (CTA) is effective enough.
The company clearly communicates the tangible benefits of using their product. There are enough visuals to add interest and support the product.
Site does not include enough social proof to establish trust and credibility – In a world of many choices but not enough time, where marketing saturate our lives, we, more often than not, turn to those we trust. is mobile friendly. People visiting the site on their mobile devices experience a well-designed site. Overall, visitors are 5 times more likely to leave a website if it is not optimized for mobile.

2. Blog & Content Marketing

Ad Lightning does not have a blog on their site. Creating and publishing blog posts would be a good way to increase organic traffic while at the same time increasing Ad Lightning credibility. This traffic would be evergreen. According to our experience, the best results are achieved if at least one piece of new content gets published every week.

Ad Lightning does not publish content on Publishing more often on would be a good way to reach a bigger audience, drive traffic and increase brand awareness.

3. Email Marketing

Ad Lightning collects visitor’s email addresses on their website. This means they’re building a targeted email list. Email marketing has been proven to deliver the highest return on marketing and engagement investment out of all digital marketing channels.

4. Social Media Teardown

Twitter: @AdLightningTech
Ad Lightning currently has 27 Twitter followers. The average weekly growth is 0%.
In the last 6 months, they tweeted 0.16 times per day. By being more active on Twitter they can acquire more followers and grow their audience.
Retweets makeup 19% of all of their tweets – Putting out more original content can create more engagement.
Ad Lightning replied to 26% of their tweets – a higher number would indicate a better user interaction.
Ad Lightning uses 0.63 hashtags in their tweets on average – the higher this number, the more likely their tweets are to be found in search.
14.81% of Ad Lightning tweets get retweeted and 37.0% of their tweets get favourited – the higher these numbers, the more more will Ad Lightning be considered a valuable source of information by others.

For a full report with graphs, stats, key data, and suggestions please contact us directly.

Facebook: @adlightningforpublishers
Ad Lightning currently has 35 Facebook fans. In the last month their Facebook audience has grown by 2.94%. A bigger audience and a higher growth rate on Facebook would mean a greater brand reach and more potential customers.
There are 2 people talking about them on Facebook. With the amount of likes they have Ad Lightning should be able to engage more followers.
Ad Lightning posts 0.48 times per week. Publishing more often would allow for a wider audience reach, a higher engagement rate and increased perceived value for followers.
Ad Lightning is using hashtags in their posts which expose their brand to more users.
Ad Lightning engagement rate is 5.71%. (Total number of people talking about them divided by the total number of likes). A higher engagement rate would increase the number of people they are organically able to reach on Facebook. For example, Ad Lightning can ask more questions in its posts. Posing questions to fans is a great way to activate them and gain insights of their needs. In general, the more Ad Lightning engages with their audience, the more often they’ll appear in the newsfeed, and the quicker their brand’s presence will grow.

Ad Lightning does not have Pinterest, Instagram and YouTube accounts. Creating additional social media presence can increase web traffic and enhance brand awareness.

5. Video Marketing

Ad Lightning does not have an explainer video or any form of digitally produced video on their website. Adding videos is a good way to increase conversions, credibility and improve user experience. Videos have also been proven to increase search engine rankings and can also be used effectively for paid advertising.

Ad Lightning does not have a YouTube channel. Creating a YouTube channel and publishing content consistently would be a great way to drive additional organic and free traffic to

6. Search Engine Performance

According to one of our tools, has 27 backlinks from 18 referring domains. It’s organically ranking for 41 primary keywords. Building more backlinks would likely increase this number.
Ad Lightning-s domain authority is 29/100 and page authority 38/100. Domain authority predicts this root domain’s ranking potential, while page authority predicts this page’s ranking potential. The higher these numbers, the higher 60db-s chances to rank organically. These numbers can be increased by building additional backlinks and enhancing search engine optimization.
The top 5 keywords that bring most of Ad Lightning’s traffic are: Ad lighting, lighting com, lighting ad, ads lighting, Some of these keywords can be ranked higher to gain even more traffic. Additionally, Ad Lightning would maximize it’s organic traffic by targeting keywords with a higher search volume.
The majority of the keywords Ad Lightning is ranked for do not rank on the first page of search engine results. Research has shown that more than 90% of traffic comes from first-page search results and that over 80% of clicks come from first four organic listings. A good strategy for increasing traffic would be to work on increase the rankings of those specific keywords.

Most of Ad Lightning-s traffic is coming from United States, Israel, France, New Zealand, and Spain. Expanding to additional countries, whether with SEO or paid marketing, would be a good way to build additional traffic and audience.
Ad Lightning homepage title is too short – 12 characters. The ideal length is 15-65 characters.

* For a full report with graphs, stats, key data, and suggestions please contact us directly.

7. Affiliate Program

Ad Lightning does not seem to have an affiliate program. Having an attractive affiliate program would be a good way to rapidly increase sales while at the same time keeping costs under control. Ad Lightning would only pay affiliates if the referral takes the desired action.

8. Paid Advertising

Ad Lightning is currently bidding on a number of unique keywords using Google Adwords. There are numerous additional keywords Ad Lightning should consider bidding on. Increasing the number of paid keywords would be a good way to further increase paid traffic.
According to our data, Ad Lightning is not using Adwords alternatives. Ad Lightning should consider diversifying and expanding to other Paid Advertising Channels. For example, we’ve witnessed great results with Facebook Ads, Bing, Taboola and Outbrain ads

9. Security Teardown does not have known malware and it’s not blacklisted.
The site does not have a firewall. This poses a medium security risk as it makes Ad Lightning website considerably easier to hack.
Ad Lightning is using an SSL certificate issued by Amazon, which means data and sensitive information are more protected.

10. Media & Press Releases

Ad Lightning receives media coverage. We’ve identified a few articles in major publications and online news sites. For example, this article at Ad Lightning Aims To Help Publishers, Platforms Tackle Disruptive Ads.

Getting more coverage from the media can boost Ad Lightning brand awareness, website visitors and increase search traffic.