20/20 GeneSystems Website Review

20/20 GeneSystems (‘20/20’) was founded in May of 2000 to develop and promote an innovative proteomics product line that provides drug companies, biodefense specialists and life scientists with new tools for protein analysis. Their headquarters are in the heart of the biotechnology corridor in Rockville, Maryland in close proximity to the National Institutes of Health with which they have extensive collaborations.

1. User Experience and Design

According to one of our speed tests, http://2020gene.com/ took 3.3 seconds to fully load. Decreasing the page load time would allow for a bigger number of visitors to reach the site and a better user experience.Studies show that 40% of people abandon a website that takes more than 3 seconds to load and 47% of consumers expect a web page to load in 2 seconds or less.
According to one of our tools, the average time spent on site by visitors is 0 minute and 0 seconds and the bounce rate is 0%. Increasing the time spent on site and lowering the bounce rate can positively impact multiple metrics such as search rankings.

20/20 GeneSystems can communicate their core message more effectively. Visitors need to quickly and clearly understand if the business is of interest to them. Their site design can be more compelling in capturing the visitor’s attention and getting them to dive deeper into the site. Improving the design would be a good way to increase trust and credibility, getting the visitors spend more time on the site. There is nothing more lasting than a first impression.
Content can be made easier to read or scan. Readability can be improved.
The call to action is not clear enough, which results in visitors not knowing what to do on the site. Improving the call to action would be an effective way to get the visitors to take the desired action. The tangible benefits of the product can be communicated better. Improving the website copy would be a good way to compel the visitors to take the desired action.
Using more visuals can improve visitor’s interest and support the product.

2020gene.com is mobile friendly. People visiting the site on their mobile devices experience a well-designed site. Overall, visitors are 5 times more likely to leave a website if it is not optimized for mobile.

2. Blog & Content Marketing

20/20 GeneSystems does not have an active blog on their site. Creating and publishing blog posts would be a good way to increase organic traffic while at the same time increasing 20/20 GeneSystems credibility. This traffic would be evergreen. According to our experience, the best results are achieved if at least one piece of new content gets published every week.
20/20 GeneSystems does not publish content on Medium.com. Publishing more often on Medium.com would be a good way to reach a bigger audience, drive traffic and increase brand awareness.

3. Email Marketing Teardown

20/20 GeneSystems collects visitor’s email addresses on their website. This means they’re building a targeted email list. Email marketing has been proven to deliver the highest return on marketing and engagement investment out of all digital marketing channels.

4. Social Media Teardown

Twitter: @2020gene
20/20 GeneSystems currently has 48 Twitter followers.
In the last 6 months, they tweeted 0.03 times per day. By being more active on Twitter they can acquire more followers and grow their audience.
Retweets makeup 18% of all of their tweets – Putting out more original content can create more engagement.
20/20 GeneSystems replied to 5% of their tweets – a higher number would indicate a better user interaction.
20/20 GeneSystems uses 0 hashtags in their tweets on average – the higher this number, the more likely their tweets are to be found in search.
5.0% of 20/20 GeneSystems tweets get retweeted and 32.5% of their tweets get favourited – the higher these numbers, the more more will 20/20 GeneSystems be considered a valuable source of information by others.

* For a full report with graphs, stats, key data, and other suggestions please contact us directly.

20/20 GeneSystems
 has not updated their Facebook page in years. Being more active on Facebook can be a good way to find new customers and communicate with existing ones. 20/20 GeneSystems has an unanswered visitor post on their Facebook page that should be responded to.

20/20 GeneSystems has a linkedin account but does not have Pinterest and Instagram accounts. Creating additional social media presence can increase web traffic and enhance brand awareness.

5. Video Marketing

20/20 GeneSystems does not have an explainer video or any form of digitally produced video on their website. Adding videos is a good way to increase conversions, credibility and improve user experience. Videos have also been proven to increase search engine rankings and can also be used effectively for paid advertising.
20/20 GeneSystems does have a YouTube channel. Publishing videos consistently is a great way to drive additional organic and free traffic to 20/20 GeneSystems website.

6. Search Engine Performance

According to one of our tools, 2020gene.com has 140 backlinks from 47 referring domains. It’s organically ranking for 323 primary keywords.
20/20 GeneSystems currently receives about 326 organic clicks each month. Building more backlinks would likely increase this number.
20/20 GeneSystems-s domain authority is 30/100 and page authority 38/100. Domain authority predicts this root domain’s ranking potential, page authority predicts this page’s ranking potential. The higher these numbers, the higher 20/20 GeneSystems-s chances to rank organically. These numbers can be increased by building additional backlinks.*
The top 5 keywords that bring most of 20/20 GeneSystemstraffic are: 20 20, 20-20, genesystem, bear river tribe, joel kanter. Some of these keywords can be ranked higher to gain even more traffic. Additionally, 20/20 GeneSystems would maximize it’s organic traffic by targeting keywords with a higher search volume.
The majority of the keywords 20/20 GeneSystems is ranked for do not rank on the first page of search engine results. Research has shown that more than 90% of traffic comes from first-page search results and that over 80% of clicks come from first four organic listings. A good strategy for increasing traffic would be to work on increase the rankings of those specific keywords.

Most of 20/20 GeneSystems traffic is coming from United States, Canada, India, and Bangladesh. Expanding to additional countries, whether with SEO or paid marketing, would be a good way to build additional traffic and audience.

* For a full report with graphs, stats, key data, and other suggestions please contact us directly.

7. Affiliate Program

20/20 GeneSystems does not seem to have an affiliate program. Having an attractive affiliate program would be a good way to rapidly increase sales while at the same time keeping costs under control.20/20 GeneSystems would only pay affiliates if the referral takes the desired action.

8. Paid Advertising

20/20 GeneSystems is not using Google Adwords paid marketing service. There are numerous keywords 20/20 GeneSystems should consider bidding on. Increasing the number of paid keywords would be a good way to increase paid traffic.
According to our data, 20/20 GeneSystems is not using Adwords alternatives. 20/20 GeneSystems should consider diversifying and expanding to other Paid Advertising Channels. For example, we’ve witnessed great results with Facebook Ads, Bing, Taboola and Outbrain ads.

9. Security Teardown

2020gene.com does not have known malware and it’s not blacklisted.
The site does not have a firewall. This poses a medium security risk as it makes 2020gene.com website considerably easier to hack.
20/20 GeneSystems is not using an SSL certificate. This means data and sensitive information should be protected better.

10. Media & Press Releases

20/20 GeneSystems receives media coverage. We’ve identified a few articles in major publications and online news sites.
For example, this article at finsmes.com: 20/20 GeneSystems Raises $4.5M in Series A Equity Funding.
Getting more coverage from the media can boost 20/20 GeneSystems brand awareness, website visitors and increase search traffic.